Your buyers are comparing software long before they talk to sales.
They're researching alternatives, exploring integrations, reading product comparisons and asking AI tools which platforms to consider.
Your company needs to show up in those conversations.
dofollow.com helps B2B SaaS companies build relevant backlinks to the pages that influence buying decisions. Through Visibility+, we also help companies understand and improve how their brands appear in AI-generated answers. Over a 12-month period through September 2026, we placed 1,703 links for 41 software companies across 612 websites.
These figures come from our internal link database and cover placements dated September 28, 2025, through September 28, 2026.
1,703
links placed for 41 software companies
612
different publishing sites
574
different client pages received at least one link
Where the 1,703 links pointed
Placements dated Sep 28, 2025 to Sep 28, 2026, from our internal link database. Not projections or traffic estimates.
Of those links, 56% appeared on websites with a Domain Rating (DR) of 70 or higher. Approximately 7% were later lost or replaced.
Research also suggests a relationship between website authority and AI visibility. In a 2025 Semrush study of 1,000 domains, conducted with Kevin Indig, website authority scores correlated with how often AI tools mentioned a brand. The researchers recommended earning links from a variety of websites rather than focusing on volume alone.
We start with the pages that influence buying decisions. Product, feature, integration, alternatives and comparison pages ranking between positions 4 and 15 are often priorities.
Comparison content may also play an important role in AI search. In a 2026 study of 116 B2B websites, Siege Media found that versus pages were the strongest content predictor of AI search traffic.
But not every visibility gap is on your website. Your product might rank well in Google while remaining absent from the software roundups and comparison articles AI engines cite.
Visibility+ identifies those third-party sources and shows where competitors are mentioned but your brand isn't. For newer SaaS companies with limited referring domains, we typically begin with the homepage and core product pages using branded anchors. If you're publishing regularly but your commercial pages aren't improving, we'll investigate what's holding them back before recommending more links.
Publishing useful content is important, but it doesn't guarantee that your commercial pages will earn links. Editors may naturally reference a helpful guide while overlooking the feature, pricing or integration pages that influence purchasing decisions.
During the reporting period, 65% of our SaaS placements supported blog and resource content. The remaining 35% pointed to product, feature, pricing and solution pages or homepages.
We evaluate where additional authority could make the greatest difference rather than assuming every page needs the same approach.
Every potential publication must meet four requirements:
We also review the article itself.
A high-authority website isn't automatically a good placement if the surrounding content is irrelevant or questionable. Self-promotional software roundups deserve particular scrutiny.
In February 2026, Lily Ray reported on six SaaS websites that used self-promotional software roundups. They lost 29% to 49% of their U.S. organic visibility, mostly from mid-January 2026. She named the roundups as a likely cause. Those findings don't establish that the roundups caused the declines, but they reinforce the importance of evaluating editorial quality.
An AI mention isn't the same as a demo request.
We measure how often your brand appears in answers to relevant buyer questions. You can then compare those trends with your own inbound and demo data.
We also evaluate AI engines separately.
In May 2026, Kevin Indig analyzed Omnia citation data from ChatGPT, Perplexity and Google AI Overviews. In a 20,000-prompt sample, 91% of cited URLs appeared in only one engine for the same prompt. The dataset skewed toward European markets, but the findings illustrate why visibility across multiple platforms deserves attention.
This is how we run a program across both services.
We begin with your product, feature, integration, alternatives and comparison pages. For each page, we review rankings, referring domains and technical health in Ahrefs.
Pages ranking between positions 4 and 15 with fewer referring domains than top competitors often become priorities. We also identify problems backlinks won't fix. If a page is blocked from indexing, for example, we'll recommend addressing that before investing in placements.
“A link can come from a strong website and still be the wrong opportunity. We look at the article itself, whether the topic fits the client's product and whether the placement gives readers a useful reason to click. If those things aren't there, we pass.”
Eric Carrell, CEO and co-founder, dofollow.com
We prioritize relevant articles, including practical guides, workflow content and software category comparisons. Approximately one in 10 of our SaaS placements during the reporting period appeared in a "best tools," comparison or alternatives article. Whenever possible, we add links to existing sentences. New wording is introduced only when there's no natural fit.
We review the anchor profiles of the three pages ranking above yours and use those patterns to guide our recommendations. Branded and natural anchors come first. Exact-match anchors never exceed the proportion used by those higher-ranking pages.
Through Visibility+, our managed AI visibility service, we track questions your buyers ask tools like ChatGPT and Google AI Mode, including “best [category] software for [team]” and “[competitor] alternatives.”
We measure whether each engine names your company, cites your website or leaves you out. Then we identify the sources influencing those answers, especially where competitors appear and your brand doesn't.
AI visibility work is scoped through Visibility+ and depends on your agreed program.
Before placements begin, we record each page's rankings, referring domains, traffic and baseline date. Between 60 and 90 days after links go live, we review those measurements again. If a page hasn't improved, we revisit the diagnosis rather than automatically recommending additional links.
We identify relevant software roundups and category articles where your product would be a natural fit. The publisher makes the final inclusion decision, so we can't guarantee placement. Visibility+ also identifies which lists AI engines cite when answering questions about your category.
Yes, when there's a relevant editorial opportunity. During the reporting period, 35% of our SaaS placements pointed to product, feature, pricing and solution pages or homepages. We also build links to educational content when it offers a natural fit.
We evaluate rankings, referring domains and technical health before recommending placements. Pages ranking between positions 4 and 15 with a measurable authority gap often come first. Pages already ranking in the top three are generally lower priorities.
Programs range from five to 15 placements per month, depending on your package. Each priority page typically receives three to four links monthly. Publisher schedules determine when placements go live, so these are ranges rather than guarantees.
In a sample of 24 orders created during the year ending September 2026, the median time from order creation to the first live link was about 24 days. Publisher schedules vary, so this isn't a guaranteed turnaround.
AI visibility is a leading indicator, not a direct measure of revenue. We report how often AI engines mention your brand in answers to relevant buyer questions. You can compare those trends with your own inbound inquiries and demo requests to understand how visibility relates to business performance.
Explore our link building for B2B companies to learn more about our methodology.
For the AI side, see Visibility+ for B2B companies.
Related industries: cybersecurity link building and HR tech link building.
Further reading: how to build links for your SaaS business.
Your website may already have strong content, but the pages that influence buying decisions could still be falling behind. We'll evaluate your product, comparison and integration pages to see where more authority could help. You'll also see which opportunities deserve attention and where AI visibility may be the answer.
We build links to the product, comparison and integration pages SaaS buyers read before they book a demo.
Visibility+ tracks how AI engines answer SaaS buying questions and works to get your product named in those answers.
We help B2B SaaS brands earn high-quality backlinks, strategic brand mentions, and stronger visibility across Google and AI search.