Cybersecurity buyers need more than a convincing product pitch.
They're evaluating technical capabilities, comparing solutions and looking for credible information they can trust. Your company needs to show up in that research, whether buyers are searching Google, reading industry publications or asking AI tools which vendors to consider.
dofollow.com helps cybersecurity companies earn relevant links, strengthen the authority of their most important pages and improve visibility in AI-generated answers.
In the 12 months ending September 2026, we placed 355 links for seven cybersecurity companies across 270 websites.
These figures come from our internal link database and cover placements from September 28, 2025, through September 28, 2026.
355
links placed for 7 cybersecurity companies
270
different publishing sites
6 in 100
links later lost or replaced
8 in 100 across all our clients
Where the 355 links pointed
Placements dated Sep 28, 2025 to Sep 28, 2026, from our internal link database. Not projections or traffic estimates.
Of those links, 83% supported guides, research and other resource content. Approximately 6.5% were later lost or replaced, compared with about 8% across all our clients.
Security publications need credible information to reference. A detailed threat report, practical hardening guide or well-researched technical resource gives editors a reason to link.
A product page doesn't always offer the same editorial value.
That's why 83% of our cybersecurity links in the year ending September 2026 pointed to educational content.
Those links can also support your commercial pages. When research content links internally to relevant solution pages, some of that authority can flow through your site.
Third-party credibility matters for AI visibility, too.
In October 2025, AirOps studied more than 500 commercial-intent queries tied to brand discovery. It found 85% of brand mentions in AI answers came from domains the brands didn't own.
In our analysis of the 25 most-cited pages across each of 18 client projects, third-party pages accounted for about 55% of 46,861 citations recorded between September 1 and October 13, 2026.
The right strategy depends on where your website is already performing.
If your solution pages rank between positions 4 and 15 for relevant use-case searches, we look for opportunities to close the authority gap with competitors.
These might be pages addressing a specific threat, security control or compliance requirement.
But if your research earns links while AI engines overlook your brand, more backlinks may not solve the problem.
Visibility+ identifies which sources AI engines cite when explaining security categories and comparing vendors. We use those findings to determine where your company needs to be represented.
For newer cybersecurity vendors with limited referring domains, we generally start with the homepage and core product pages using branded anchors.
Technical credibility matters. That's why we evaluate the actual article where a link would appear, not just the website publishing it.
The surrounding content needs to be relevant, accurate and useful to someone researching the topic.
Whenever possible, we place links within existing sentences. That avoids introducing unnecessary claims about your product.
Many established security publications don't accept outside contributions, and we won't promise access we don't have.
Instead, we identify relevant opportunities across security, IT, cloud and developer publications that meet our quality requirements.
The goal isn't to secure a recognizable publication name at any cost. It's to earn placements that make sense for your company and its audience.
Every potential placement must meet four requirements:
The competitor check is particularly important in cybersecurity, where many industry publications also belong to software vendors.
A high Domain Rating doesn't override these standards.
This is how we run a program across both services.
We review each page's rankings, referring domains and technical health in Ahrefs.
Pages ranking between positions 4 and 15 with fewer referring domains than top competitors often become priorities.
We also identify issues links can't fix. If a page is blocked from indexing, for example, we'll recommend addressing that before investing in placements.
“Cybersecurity buyers often research technical topics before they look at products. That's why we build authority to useful guides, not just product pages. Those guides can help strengthen the rest of the site.”
Eric Carrell, CEO and co-founder, dofollow.com
Passing our four website checks is only the beginning.
We also review the specific article to make sure your link belongs in the discussion and adds something relevant for readers.
Your first link typically appears on a site with a Domain Rating of 80 or higher. The second is typically DR 70 or higher.
We analyze the anchor text used by the three pages ranking above yours and use those profiles to guide our recommendations.
Security terminology and acronyms often make natural anchor text.
Exact-match anchors never exceed the proportion used by the top-ranking pages.
Visibility+ tracks the questions security buyers ask throughout their research. AI visibility work is handled through Visibility+ and scoped according to your agreed program.
That might begin with understanding a security category and progress to comparing specific vendors.
We measure whether each AI engine names your company, cites your website or leaves you out.
Those findings help us identify missing third-party mentions and other visibility gaps.
Before placements begin, we record each page's rankings, referring domains, traffic and baseline date.
Between 60 and 90 days after links go live, we review those measurements again.
If a page hasn't improved, we revisit the diagnosis rather than automatically recommending more links.
We work with relevant security, IT, cloud and developer websites that meet our traffic, audience, freshness and competitor requirements.
We don't prioritize generic high-authority websites simply because they have strong domain metrics.
We use existing article copy whenever possible, avoiding unnecessary new claims.
When a new sentence is required, it describes the content of your page rather than making unsupported statements about your product's capabilities.
Yes, when there's a relevant editorial opportunity.
In the year ending September 2026, 14% of our cybersecurity links supported product and solution pages.
Most placements went to research and educational resources, which can also strengthen commercial pages through internal linking.
Visibility+ tracks a consistent set of buyer questions across AI engines over time.
Each engine receives its own reporting. You'll see when your brand is named, when your website is cited and when you're missing entirely.
Publishers sometimes update or remove content.
Approximately 6.5% of our cybersecurity placements from the year ending September 2026 were later lost or replaced.
Lost links are handled according to the replacement terms in your agreement.
Programs range from five to 15 placements per month, depending on your package.
Each priority page typically receives three to four links monthly. Publisher schedules determine when links go live, so these are ranges rather than guarantees.
Explore our link building for B2B companies to learn more about our methodology.
See how Visibility+ for B2B companies helps improve visibility in AI-generated answers.
Related industries: B2B SaaS link building and IT services link building.
Further reading: link building in the VPN niche.
Some pages need more authority. Others need technical improvements or stronger visibility in the sources buyers already trust.
We'll evaluate your solution and research pages to identify where the opportunities are, and where additional links may not be the answer.
We build authority to the research, guides and solution pages security buyers check before they shortlist vendors.
Visibility+ tracks how AI engines answer security research and vendor questions, then works to get your company named.
We help B2B SaaS brands earn high-quality backlinks, strategic brand mentions, and stronger visibility across Google and AI search.