When buyers are comparing financial products or providers, credibility matters.
They want clear information, trustworthy sources and confidence in the companies they're considering. Your brand needs to show up where that research happens, from Google search results to industry publications and AI-generated recommendations. dofollow.com helps financial services and fintech companies earn relevant backlinks, strengthen important pages and improve their visibility in AI answers.
Over a 12-month period through September 2026, we placed 360 links for six financial services companies across 259 websites. We take particular care with financial content. Google's guidance emphasizes trustworthiness for topics that could affect someone's financial stability.
These figures come from our internal link database and cover placements dated September 28, 2025, through September 28, 2026.
360
links placed for 6 financial services, fintech and accounting software companies
259
different publishing sites
61%
of links on sites with a domain rating of 70 or higher
57% across all our clients
Where the 360 links pointed
Placements dated Sep 28, 2025 to Sep 28, 2026, from our internal link database. Not projections or traffic estimates.
Of those links, 61% appeared on sites with a Domain Rating (DR) of 70 or higher, compared with 57% across all our clients. Most placements, 86%, supported guides and educational resources.
Google classifies topics that could affect someone's financial stability as Your Money or Your Life (YMYL). Its systems place greater emphasis on signals associated with strong E-E-A-T for those topics.
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Google also makes clear that E-E-A-T isn't a single, specific ranking factor.
SEO expert Lily Ray says PageRank and links are the only confirmed ranking factors tied to E-E-A-T.
For financial brands, that makes careful placement selection especially important. A relevant mention in a credible finance or business publication can help strengthen your site's authority. A link from a low-quality website, or an article surrounded by questionable financial claims, isn't worth pursuing.
We evaluate both the publication and the context of each link before recommending a placement.
Many financial services companies already publish useful educational content.
Guides covering budgeting, payments, credit and related topics can attract links naturally. When those pages rank between positions 4 and 15, additional authority may help them compete. Product and service pages are often harder to earn links to. Editors need a genuine reason to reference a specific lending product, payment platform or financial service.
We pursue those opportunities when the editorial context supports them. Internal links from relevant educational content can also pass authority to commercial pages. If your pages rank well but AI engines rarely mention your brand, the issue may be visibility rather than backlinks.
Visibility+ identifies the sources AI engines cite when buyers compare financial providers and shows where your company is missing. For newer fintech brands with limited referring domains, we typically begin with the homepage and core product pages using branded anchors.
We try to limit unnecessary new claims by linking existing sentences in the host article whenever there's a natural fit. When we need to add wording, we keep it focused on what your page covers rather than making new claims about your product.
Your team decides what needs compliance review. We can also leave specific pages out of the outreach plan when your compliance requirements call for it.
Every potential placement must meet four requirements:
We also read the article itself to confirm that your page belongs in the discussion. A strong Domain Rating doesn't make up for irrelevant content, questionable claims or an unsuitable publication.
That affects which pages we prioritize. Educational resources often provide more natural editorial opportunities than product pages, particularly when promotional claims require careful review.
During the reporting period, 86% of our financial services links supported guides and educational content. Those placements can strengthen the resources buyers use to understand your category while supporting related commercial pages through internal links.
This is how we run a program across both services.
We begin by reviewing your pages in Ahrefs, including rankings, referring domains and technical health. Pages ranking between positions 4 and 15 with fewer referring domains than top competitors often become priorities. We also identify problems links won't fix. If a page is blocked from indexing, for example, we'll flag the issue before recommending placements.
“We're especially selective with financial websites. Trust and accuracy matter more in this space, so we'd rather build fewer, better links than place a client on a site that could hurt their credibility.”
Eric Carrell, CEO and co-founder, dofollow.com
Every publication must pass our four quality checks before we consider a placement. Then we evaluate the specific article to confirm that it covers a relevant topic and gives readers a reason to visit your page. Your first link typically appears on a site with a Domain Rating of 80 or higher. The second is typically DR 70 or higher.
We review the anchor profiles of the three pages ranking above yours and use those patterns to guide our recommendations. Branded and natural anchors come first. Exact-match anchors never exceed the proportion used by those higher-ranking pages.
Visibility+ tracks the questions buyers ask AI engines when researching and comparing financial providers. We measure whether each engine names your company, cites your website or leaves you out. Then we identify the sources that mention competitors but not your brand, helping us prioritize relevant opportunities.
Before placements begin, we record each page's rankings, referring domains, traffic and baseline date. Between 60 and 90 days after links go live, we review those measurements again. If a page hasn't improved, we revisit the diagnosis instead of automatically recommending additional links.
We minimize new claims by linking existing article copy whenever possible. When additional wording is needed, it describes your page's topic without making unsupported product claims. If your compliance team excludes a page from outreach, we'll leave it out of the plan.
We exclude websites with insufficient organic traffic, audiences outside our core English-speaking markets and blogs that haven't published recently.
We also avoid competitors' websites, link farms and placements that appear to be paid insertions. Every opportunity must meet our site-level and article-level standards.
Google places greater emphasis on trustworthiness for topics that could affect people's financial stability. That's one reason we review the context and quality of every placement rather than relying on domain metrics alone.
We don't control which sources AI engines use. Visibility+ tracks relevant buyer questions and records the websites each engine cites. That helps us identify where competitors appear and your brand is missing.
Yes, when there's a relevant editorial opportunity. During the reporting period, 13% of our financial services links pointed to product and service pages. Most supported educational resources, which can also pass authority to related commercial pages through internal linking.
Programs range from five to 15 placements monthly, depending on your package. Each priority page typically receives three to four links per month. Actual timing depends on publisher schedules, so these are ranges rather than guarantees.
Explore our link building for B2B companies to learn more about our methodology.
See how Visibility+ for B2B companies helps brands improve their presence in AI-generated answers.
Related industries: B2B SaaS link building and link building for professional services.
Further reading: our guide to B2B link building.
Your website may already have pages worth strengthening. Others may need technical improvements or better representation in the sources buyers trust. We'll evaluate your guides, product pages and service pages to identify where additional authority could make a difference. You'll see which opportunities deserve attention and where AI visibility may be the answer.
We build links to the guides, product and service pages finance buyers use to decide who to trust.
Visibility+ tracks how AI engines answer questions about financial providers and works to get your brand named.
We help B2B SaaS brands earn high-quality backlinks, strategic brand mentions, and stronger visibility across Google and AI search.