Your next customer might be an HR director looking for better employee engagement, a people operations leader comparing HRIS platforms or a finance executive evaluating payroll costs.
They're all researching software, but they're not necessarily searching for the same things.
dofollow.com helps HR tech companies build authority across the pages and publications those buyers use to compare solutions. We earn relevant backlinks, strengthen product and comparison pages, and identify where your brand is missing from AI-generated recommendations.
Over a 12-month period through September 2026, we placed 137 links for three HR software companies across 123 websites.
These figures come from our internal link database and cover placements from September 28, 2025, through September 28, 2026.
137
links placed for 3 HR software companies
123
different publishing sites
69%
of links on sites with a domain rating of 70 or higher
57% across all our clients
Where the 137 links pointed
Placements dated Sep 28, 2025 to Sep 28, 2026, from our internal link database. Not projections or traffic estimates.
Of those links, 69% appeared on websites with a Domain Rating (DR) of 70 or higher. About six in 10 placements appeared in articles about HR, hiring or workplace topics.
An HR leader may initiate the search, people operations may evaluate the platform, and finance may approve the investment.
Each brings different priorities to the decision.
HR leaders might research employee engagement, retention or performance management. Finance teams may focus on payroll costs, compliance and operational efficiency.
That means a relevant link doesn't always have to come from an HR publication. A well-placed mention in a finance, operations or business article can also help your product reach the people involved in the decision.
AI search adds another consideration.
In a November 2025 conversation with Vendasta, Steve Toth, founder of Notebook Agency and AI Notebook, stressed that a brand's broader online presence shapes whether AI tools mention it.
For HR software companies, that presence can include industry publications, software comparisons, workplace resources and review platforms.
We start by identifying which pages have the strongest opportunity to improve.
Product, feature and comparison pages ranking between positions 4 and 15 are often priorities, particularly for searches such as "best HRIS for small business" or "[tool] alternatives."
Your blog may already perform well for educational HR topics while your commercial pages struggle to compete. We see that pattern with HR tech clients.
In those cases, we look for opportunities to build authority directly to relevant product pages. Internal links from educational content can also help support them.
If your website ranks well but AI engines rarely recommend your product, Visibility+ identifies the third-party sources influencing those answers.
For newer HR tech brands with limited referring domains, we typically start with the homepage and core product pages using branded anchors.
Competing in a crowded category takes more than publishing another article.
We evaluate the pages already ranking for your priority searches and measure the referring-domain gap between your website and its competitors.
We also look at how quickly those competitors are earning new links.
That gives us a clearer picture of the authority needed to compete and helps us recommend an appropriate monthly placement plan.
HR buyers often look for practical information they can apply to their work, from improving employee retention to running performance reviews or managing benefits.
Our placements reflect those interests.
During the reporting period, approximately six in 10 of our HR tech links appeared in articles about HR, hiring or workplace topics.
We prioritize articles that offer a natural connection to your product and a useful reason for readers to visit your page.
Different stakeholders may evaluate the same platform through different lenses.
An HR leader might prioritize usability and employee experience, while a finance stakeholder considers cost and operational impact.
We account for those differences when evaluating publications and articles.
The goal is to earn relevant links from the sources each audience uses, not limit outreach to HR publications alone.
This is how we run a program across both services.
We review your pages in Ahrefs, including rankings, referring domains and technical health.
Pages ranking between positions 4 and 15 with fewer referring domains than top competitors often become priorities.
We also flag problems that links won't solve. If a page is blocked from indexing, for example, we'll recommend addressing that before investing in placements.
“When everyone ranking on page one has good content, backlinks often become the deciding factor. We look at who's ranking, where their authority comes from, and what it would take to compete.”
Eric Carrell, CEO and co-founder, dofollow.com
We measure how many new referring domains your closest competitors earn each month. Then we use that pace to recommend a monthly link-building target within your plan. Programs range from five to 15 placements per month, depending on your package.
Every potential publication must meet four requirements:
We also review the specific article to confirm that your link belongs in the discussion.
A relevant HR, finance or operations article is more useful than an unrelated placement on a high-authority website.
Visibility+ tracks buyer questions such as "best HRIS for a 200-person company." We measure whether each AI engine names your brand, cites your website or leaves you out. Then we identify the sources influencing those answers, particularly where competitors appear and your company doesn't.
Before placements begin, we record each page's rankings, referring domains, traffic and baseline date. Between 60 and 90 days after links go live, we review those measurements again. If a page hasn't improved, we revisit the diagnosis rather than automatically recommending more links.
We work with relevant HR, workplace, recruiting and business publications that meet our traffic, audience, freshness and competitor requirements. We don't choose publications based on Domain Rating alone.
We identify relevant existing roundups and category articles where your product would be a natural fit. The publisher makes the final inclusion decision, so we can't guarantee placement.
Visibility+ can also identify which software lists AI engines cite when answering questions about your category.
AI engines may draw on third-party sources such as software roundups, reviews and industry publications. We don't control which sources an engine uses.
Visibility+ tracks relevant buyer questions and identifies the sources each engine cites, helping us find opportunities where competitors are mentioned and your brand isn't.
Yes, when there's a relevant editorial opportunity. During the reporting period, 34% of our HR tech links supported product and feature pages or homepages.
We also build links to educational resources when they offer a natural fit.
Publishers may update or remove links after publication. Lost links are handled according to the replacement terms in your agreement. We don't describe placements as permanent because the publisher ultimately controls the page.
Programs range from five to 15 placements per month, depending on your package. Each priority page typically receives three to four links monthly. Publisher schedules determine when placements go live, so these are ranges rather than guarantees.
Explore our link building for B2B companies to learn more about our methodology.
For the AI side, see Visibility+ for B2B companies.
Related industries: B2B SaaS link building and link building for professional services.
Further reading: our guide to B2B link building.
Your product may already be competitive for some searches while falling behind for others.
We'll evaluate your product, feature and comparison pages to identify where authority gaps exist, which pages deserve attention and where additional links may not be the answer.
Our link-building services build authority to your product, feature and comparison pages which then influence your organic rankings.
Visibility+ tracks how AI engines answer HR software questions and works to get your product named in them.
We help B2B SaaS brands earn high-quality backlinks, strategic brand mentions, and stronger visibility across Google and AI search.