When a business needs an IT partner, the decision goes beyond a list of services. Buyers want to know whether a provider understands their challenges, has relevant experience and can deliver.
They compare service pages, research providers and look for evidence they can trust. Some also turn to AI tools for recommendations.
dofollow.com helps IT services companies build authority through relevant backlinks and stronger visibility in AI search. Our approach can also support managed service providers (MSPs) competing for national or local searches.
Over a 12-month period through September 2026, we placed 108 links for seven IT services companies across 100 websites.
These figures come from our internal link database and cover placements from September 28, 2025, through September 28, 2026.
108
links placed for 7 IT services companies
100
different publishing sites
6 in 100
links later lost or replaced
8 in 100 across all our clients
Where the 108 links pointed
Placements dated Sep 28, 2025 to Sep 28, 2026, from our internal link database. Not projections or traffic estimates.
For IT services companies, commercial pages received most of the links we built.
In the 12 months ending September 2026, 73% of our recorded placements for seven IT services clients went to service, solution or pricing pages or the homepage. For our SaaS clients, that share was 35%.
That difference matters. IT services companies often need authority behind the pages that explain what they do and who they serve.
A company offering cloud migration, managed IT or cybersecurity services nationwide competes with providers across the country. For these pages, we look for relevant opportunities in IT, cloud, channel and business publications.
A regional MSP may need to compete for searches tied to a specific city or service area.
Google's Business Profile guidance identifies links from other websites as one factor in local prominence.
We look for relevant regional opportunities that support the business and its service area. Those publications must still meet our quality requirements.
The goal is to build authority around the searches that matter, whether that's one city, several markets or a national audience.
We start with the pages that have the strongest opportunity to improve. Service pages ranking between positions 4 and 15 are often priorities. That might include managed IT, cloud migration or cybersecurity services.
We evaluate their rankings, referring domains and technical health to determine whether additional links could help.
If your website ranks well but AI engines rarely recommend your company, Visibility+ identifies the third-party sources influencing those answers. For newer IT services firms with limited referring domains, we typically begin with the homepage and core service pages using branded anchors.
Many providers offer similar services, making it harder to stand out in search results. We evaluate the pages ranking above yours and measure the gap in referring domains. That helps us identify where additional authority could improve your competitive position instead of recommending links without a clear reason.
Then prioritization matters. We diagnose your pages before recommending placements, focusing on those with a measurable opportunity.
If a page doesn't have an authority gap, we won't recommend links simply to increase your monthly total. The goal is to put your budget toward the pages most likely to benefit.
That difference shapes the strategy.
IT services companies often need visibility for pages describing specific capabilities, industries or service areas. During the reporting period, 73% of our IT services placements supported commercial pages or homepages.
For SaaS clients, a greater share of links supported educational content. We evaluate the pages your buyers use to choose a provider and prioritize accordingly.
This is how we run a program across both services.
We review rankings, referring domains and technical health in Ahrefs. Pages ranking between positions 4 and 15 with fewer referring domains than top competitors often become priorities.
We also flag problems that links won't fix. If a page is blocked from indexing, for example, we'll recommend addressing that first.
“With IT services, we often see the biggest opportunities on the pages that explain what a company actually does. Rather than building links wherever it's easiest, we look at which service pages are falling behind competitors and whether authority is part of the problem.”
Eric Carrell, CEO and co-founder, dofollow.com
Every potential publication must meet four requirements:
We also review the specific article to confirm that your link belongs in the discussion. Relevance matters more than a high Domain Rating alone.
We review the anchor profiles of the three pages ranking above yours and use those patterns to guide our recommendations. Branded and natural anchors come first. Exact-match anchors never exceed the proportion used by the higher-ranking pages.
Visibility+ tracks the questions buyers ask when researching and comparing IT providers. We measure whether each AI engine names your company, cites your website or leaves you out. Then we identify the sources influencing those answers, particularly where competitors appear and your company doesn't. AI visibility work is handled through Visibility+ and scoped according to your agreed program.
Before placements begin, we record each page's rankings, referring domains, traffic and baseline date. Between 60 and 90 days after links go live, we review those measurements again. If a page hasn't improved, we revisit the diagnosis instead of automatically recommending additional links.
We can build links to city and location pages as part of a broader local SEO strategy. We don't manage Google Business Profiles, reviews or local citations. Links are one component of local prominence and work best alongside those other efforts.
We look for relevant publications and articles that serve the same region or audience. The anchor text typically references the service, the brand or both. We also evaluate the page itself. If a city page offers little unique information beyond a changed location name, we'll flag that before recommending links.
AI engines may reference third-party sources such as reviews, directories and articles about IT services. We don't control which sources they use.
Visibility+ tracks relevant buyer questions and identifies the sources each engine cites. That helps us find opportunities where competitors appear and your company doesn't.
We work with relevant IT, cloud, channel and business publications that meet our traffic, audience, freshness and competitor requirements.
We don't choose publications based on Domain Rating alone.
Publishers may update or remove links after publication. During the reporting period, approximately six in 100 IT services placements were later lost or replaced. Lost links are handled according to the replacement terms in your agreement.
Programs range from five to 15 placements monthly, depending on your package. Each priority page typically receives three to four links per month. Publisher schedules determine when placements go live, so these are ranges rather than guarantees.
Explore our link building for B2B companies to learn more about our methodology.
For the AI side, see Visibility+ for B2B companies.
Related industries: cybersecurity link building and link building for professional services.
Further reading: our guide to B2B link building.
Some service pages may need more authority. Others may have technical issues or already be competitive. We'll evaluate your service and location pages to see where additional links could help. You'll also see which opportunities deserve attention and where AI visibility may be the answer.
We build authority to the service and location pages that explain what your firm does and where.
Visibility+ tracks how AI engines answer questions about choosing an IT partner and works to get your firm named.
We help B2B SaaS brands earn high-quality backlinks, strategic brand mentions, and stronger visibility across Google and AI search.