The goal: Become a leading brand in AI-generated recommendations
Employee recognition software is a highly competitive category dominated by large enterprise vendors. While the company had some visibility in AI-generated answers, it was not consistently appearing in the buyer prompts that influence software evaluation and purchasing decisions.
The goal was to increase visibility across AI-generated recommendations and establish category leadership despite competing against larger, better-funded incumbents.
The solution: Build authority across AI-cited sources
We started by analyzing the prompts, citations, and sources influencing AI-generated recommendations within the category.
This helped us identify:
- Which third-party sources AI systems relied on most frequently
- Where competitors were earning visibility and citations
- Which content formats appeared most often in AI-generated answers
Using those insights, we built an ongoing program of 100+ targeted placements across editorial publications, industry resources, listicles, and comparison pages.
The result: Category leadership in AI answers
Within six months, the company increased visibility from 53% to 80% of tracked buyer prompts and grew share of voice from 29% to 51%.
The brand became the most-cited company in the category and consistently appeared near the top of AI-generated answers, outperforming larger competitors with significantly greater resources.