Breaking into a competitive market
Messaging is a crowded segment. As of 2022, there were nearly 3,000 SaaS vendors competing for visibility. With established players dominating search results, Heymarket needed a way to increase authority and push key pages higher — so they could be discovered by in-market buyers. Heymarket had previously worked with link building agencies, but the results weren’t strong enough to move rankings. Most links were low-to-mid quality, and many placements lacked real editorial context.
The solution: increase site authority to unlock rankings
Heymarket wanted to improve rankings for 15 core pages, each targeting 10 keywords — a total of 150 priority keywords. To build authority that would actually move the needle, we:
- Identified the competitors ranking for Heymarket’s target keywords and analyzed their backlink profiles to uncover gaps and opportunities.
- Ran a deeper market analysis to expand the shortlist of high-quality, relevant publications.
- Leveraged existing editorial relationships where possible, and contributed Heymarket as a source for upcoming content.
- Ran fresh outreach for additional placements aligned with Heymarket’s category and audience.
Throughout the campaign, Heymarket had full visibility through a real-time client portal and regular Loom check-ins — without needing to spend internal time managing the process.
The impact: 485% increase in monthly organic traffic
After 14 months, Heymarket’s organic traffic grew from 7,500 monthly visitors to over 45,000. Organic clicks increased 253% YoY across the site. Heymarket also saw major gains across their highest-priority keywords:
- Traffic for the top 3 keywords increased by 347%
(including the #1 keyword moving from #70 to the top 5,
and the #2 keyword gaining +64 positions) - Traffic for the top 4–10 keywords increased by 122%
- Traffic for the top 11–20 keywords increased by 99%
Outside of the top-priority set, Heymarket also saw numerous keywords move from unranked positions into page 1 and page 2. 30% of all links we built were placed on sites in the DR 80–90 range, with an overall average DR of 77. Some of the most notable placements included: BigCommerce, HubSpot, and SocialPilot.