The goal: Compete with established fintechs in search engine rankings
There are thousands of FinTech SaaS companies competing for the same keywords. To stand out and ensure their website appeared when their ideal customer searched for a solution, our client needed to increase their site authority and close the gap with more established competitors. By investing in strategic link building, they aimed to improve search engine rankings, drive more qualified traffic, and strengthen their overall online presence.
Having worked with several link-building agencies in the past, they had seen inconsistent results and low-quality links. This led them to look for a partner focused specifically on high-quality link building for B2B SaaS, with a more reliable and hands-off approach.
The solution: Building authority through strategic link acquisition
We started by analyzing the client’s competitive landscape to understand where they were falling behind and where the biggest opportunities were. This helped us identify the types of links needed to compete and the pages that would benefit the most from increased authority. From there, we focused on building links to high-impact pages tied to revenue and key product terms.
At the same time, we supported scalable content such as glossary and educational pages designed to capture high-intent search traffic. All link building efforts were focused on relevance, authority, and consistency. Each link contributed to long-term ranking improvements.
The result: 11x traffic growth over ~3 years
Over the course of approximately three years, the client grew their monthly organic traffic from 16K to 180K. This represents an 11x increase. This growth was driven by consistent investment in high-quality backlinks and a focused strategy around building authority where it mattered most. As rankings improved across core keywords, organic search became a key acquisition channel for the business.
In addition to link quality, the client valued the ongoing monitoring and maintenance of their backlink profile. If any links were removed, they were replaced. This ensured their growth remained stable over time.
The engagement also evolved as results became clear. Starting at around 3K per month, the client scaled their investment up to 12K per month and now continues at approximately 7K per month to maintain and build on their results.