The goal: Turn organic search into a consistent SQL channel
NectarHR came to us early in their journey, looking for a scalable way to generate qualified leads through organic search. They already had strong content and a clear strategy. What they lacked was authority in a competitive HR SaaS space.
They knew backlinks would be the lever to compete with more established players. They also didn’t want to manage another agency day-to-day. After a short test period, they handed us full control.
The approach: Build authority through linkable assets
We focused on getting Nectar featured on sites that already had authority in the HR and SaaS space.
The strategy was simple:
- Identify competitors and reverse-engineer their best backlinks
- Find content formats that consistently attract links
- Promote Nectar’s strongest assets to relevant publications
- Use our existing relationships to land placements faster
- Run targeted outreach where we didn’t have coverage
Their internal linking structure did the rest.
Authority flowed from top-of-funnel content to high-intent pages. Those pages started ranking for keywords that drive demo bookings.
The results: Compounding growth over time
Our relationship with NectarHR has been on and off since April 2021.
But each phase of link building stacked on top of the last.
- Grew organic traffic from ~1K to peaks of 80K monthly visits
- Generated 50+ demo bookings per month from organic search in the first year
- Increased domain rating from 29 to 74
- Built 280+ high-quality links in the last 5 years
- Required minimal involvement from their team
This gave Nectar the freedom to focus on product, content, and growth—while organic search became a real acquisition channel.