The goal: Increase organic traffic and compete with industry rivals
The client was already seeing some impressive traffic, with over 145K monthly visitors. But they wanted to take things further. Their goal was to scale organic search into a reliable acquisition channel and improve their rankings against other career development platforms.
They already had strong content and a solid SEO foundation in place. What they were missing was authority. Without a strong backlink profile, it was difficult to compete with other players in the space.
They also didn’t have the internal resources or expertise to run a consistent link building campaign. So they started looking for a partner who could handle this end-to-end.
The solution: In-depth competitor analysis and expert outreach
We started by taking a close look at their competitors. We wanted to understand what was working in the space and where the biggest opportunities were.
From there, we built a list of high-authority sites to target. This was based on competitor backlinks, our own network of HR SaaS publications, and additional industry research.
Once we had that in place, our team handled outreach and secured placements on relevant sites. The focus throughout was on quality and relevance, making sure each link actually supported their rankings.
The result: 6x monthly traffic growth
In just 9 months, the client grew their monthly organic traffic from 145K to 927K. That’s more than 6x growth.
This was driven by the quality of the links built and their relevance to the industry, with over 20% of placements coming from sites with a DR of 80+.
As their rankings improved, organic search became one of their main acquisition channels.