The goal: Compete with larger software platforms in AI-generated answers
The inventory management market is crowded with broad software platforms that benefit from greater awareness, larger budgets, and wider distribution.
The company offered a more specialized solution but needed to increase visibility in AI-generated recommendations to compete effectively during buyer research.
The solution: Focus on the sources AI trusts
We analyzed category prompts and the sources most frequently cited by AI systems when recommending inventory management software.
This revealed:
- Which publications and comparison sites influenced recommendations
- Where competitors were earning citations
- Which content opportunities were underrepresented
The company then built 30+ targeted placements across category roundups, comparison pages, and industry publications.
The result: A commanding lead in AI visibility
The company achieved 64% AI visibility and captured 43% share of voice, making it the most-cited brand in the category.
Despite competing against significantly larger providers, it established a lead in AI-generated answers and maintained one of the strongest visibility profiles in the market.