We don't work with everyone. In fact, we say no roughly 70% of the time. For one simple reason. The one determining factor if we are a good fit is - mindset.Sure, you need to have a content strategy in place and you need to either publish regularly or already have a solid backlog of content on your site. But even then, mindset is what makes the difference.
Why mindset? Because we don't follow the old ways of link building. Where anchor text ratios and over-optimisation was a game people loved to play, convinced they could outsmart Google.Shocker - you can't. Not for long anyway. And we only work with people who have a long term mindset.
So what are we looking for in an ideal client?We believe in building links in a natural way. In links that are highly relevant to target and source page context. So ultimately links that make sense for the end user. Because that is who Google is optimizing for and so should you.
That means taking a more organic approach. Building links to relevant informational content instead of money pages only. To give editors control over anchor texts instead of stuffing your own "ideal keyword" in a place where it doesn't make sense.
Ultimately it means giving up a bit of control.Sounds scary? Yes it does! But thats how we get the really great links.Ask yourself this - if you were an editor of a major website (think Forbes etc.) - would you even consider adding a link that is not contextually relevant to the article you are writing? No? Exactly! So why force it?
Link building is all about the right mindset. Book a call and let's chat.