B2B Link Building Services

Your commercial pages need links that help them compete, not just another list of placements. At dofollow.com, we diagnose each page before choosing where to build links. You get a plan based on ranking gaps, relevant placements, and reporting that shows what each link supports.

Trusted by ambitious brands like:

In the 12 months to September 2026, we placed 2,443 links. Of those, 57% appeared on sites with a Domain Rating (DR) of 70 or higher.

Links can also put your brand in publications AI engines may retrieve. A 2025 Semrush study of 1,000 domains, co-produced by Kevin Indig, found a correlation between authority scores and AI mentions. In February 2026, Lily Ray examined 11 selected site subfolders that had lost Google organic traffic. Their AI citations also declined by an average of 22.5%. It's a small observational sample, so the findings don't establish that one decline caused the other.

The dofollow.com approach

Your organic performance sets the plan

We often prioritize product and comparison pages ranking between positions 4 and 15. They're already competitive, and additional referring domains may help them move higher. In a June 2026 study of 116 B2B sites, Siege Media found versus pages were the strongest content predictor of AI search traffic.

If a page already ranks in Google's top three but isn't appearing in AI answers, that's a different challenge. Our Visibility+ program addresses it. Newer sites generally start with branded links to the homepage and core pages rather than aggressive exact-match anchors.

Our vetting and planning process

Every placement begins with a reason to build the link, a suitable publisher, and an anchor that fits the article.

dofollow.com's vetting and planning process

Step 1. We diagnose every page before we point a link at it

We use Ahrefs to review rankings, referring domains, and technical issues. If a page can't be indexed or doesn't match the format Google rewards for its query, we flag what needs fixing before ordering links.

For qualifying pages ranking 4 to 15, we compare referring domains with the top 10 results on a like-for-like basis. Each priority page gets a documented gap, a target number of domains, and a place in the plan.

Step 2. We size the program from your competitors' link velocity

We compare how many referring domains competitors gain monthly, then set a target within your package. Programs range from 5 to 15 placements a month; editors control publication dates. Each priority page typically receives three to four links monthly. Once it reaches the top three, we move that budget to the next page.

For orders created in the year to September 2026, the median time to the first live link was about 24 days.

Step 3. We check every site before we order

Publishers must have at least 1,000 monthly organic visits in Ahrefs; at least half from the US, Canada, UK, Australia, New Zealand, or Ireland; a post published or updated in the past 150 days; and no competing product.

We also read the proposed article. If your link doesn't belong in its context, we pass, regardless of domain metrics. The first placement is typically on a DR 80+ site, the second on DR 70+.

Step 4. We plan the anchor against the pages that already rank

We compare anchor profiles for the three pages ranking above yours. If 8% of their links use exact-match anchors, we won't exceed that share. Branded and natural anchors come first. We prefer linking existing sentences rather than adding awkward copy.

Natural, contextually relevant anchor texts

Our reporting and monitoring process

We track the links we place and how the pages receiving them perform in search. Your reports show where each placement went, why we recommended it and what changed over time.

dofollow.com's reporting and monitoring process

Step 5. We report every link, every month

Monthly reports list every live link, its article, destination page, and the reason that page was prioritized.

Step 6. We re-check every page at 60 to 90 days

We record each page's starting position, referring domains, traffic, and date. At 60 to 90 days after links go live, we compare the same metrics. If a page hasn't progressed, we reassess the problem and adjust the plan.

Step 7. We replace links that disappear

Publishers can change or remove links. About 8 in 100 links placed in the year to September 2026 were later marked lost or replaced. Lost placements are covered by your agreement's replacement terms; we don't promise permanence.

What makes a good B2B backlink

A good link appears naturally in a relevant article that people actually read. We assess the article, not just the site's category or DR. Organic traffic and audience geography matter more than an impressive metric with no readership.

What makes a good B2B backlink

Our placements appear in article body copy, not footers, sidebars, or author bios. We reject link farms and insertions that feel forced.

Link building also affects where brands show up in AI search

An industry guide or comparison article can pass authority to your site and make your brand visible in a source an AI engine might retrieve. That doesn't guarantee an AI citation or recommendation.

Off-site authority has two jobs

Visibility+ is our managed AI visibility service for B2B companies. We track buyer questions, identify the sources AI engines cite and find opportunities to get your brand mentioned. We then measure how often AI answers name your brand and cite relevant sources. This work is scoped separately through Visibility+ based on your agreed program.

Our B2B link-building footprint

B2B SaaS is our largest category. In the 12 months to September 2026, we placed 1,703 links for 41 software companies. Our records also show 360 placements for financial services and fintech, 355 for cybersecurity, 228 for professional services, 137 for HR tech, and 108 for IT services.

B2B links placed by industry in the last 12 months

These are recorded placements from our internal database, not a count of links verified as currently live.

B2B link building pricing

Scope depends on your current authority and competitors' pace. Packages range from 5 to 15 placements a month. See our link building pricing for current packages, or book a call to discuss the pages and goals behind your plan.

Link building by industry

Our publisher checks stay consistent. The pages and publications we prioritize depend on how buyers research your category.

B2B SaaS

We build authority for product, comparison, alternative, and integration pages that influence software buying decisions.

B2B SaaS link building

Cybersecurity

We prioritize credible security and IT publications that suit technical audiences and relevant service pages.

Cybersecurity link building

Financial services and fintech

We look for credible finance and business publications while accounting for regulated-content review requirements.

Financial services and fintech link building

HR tech

We target relevant HR publications and pages covering HRIS, recruiting, payroll, benefits, and engagement.

HR tech link building

Managed IT and IT services

We pursue IT and channel publications alongside relevant opportunities for national or regional service pages.

IT services link building

Professional services

We focus on trade publications that support the visibility of a firm's expertise, people, and services.

Link building for professional services

B2B link building FAQs

How long does link building take to affect rankings?

There's no fixed timeline. Competition, content, and existing authority all matter. We re-check pages 60 to 90 days after links go live, when movement may start to show.

How do you choose which sites to target?

We check organic traffic, audience location, publishing activity, competing products, and the relevance of the specific article.

Do you do guest posts?

Sometimes. We use existing articles when there's a natural fit and new content when needed. Credibility and relevance come first.

Do you build links to product and service pages?

Yes. We prioritize commercial pages when they have a measurable gap and a relevant article to link from.

What anchor text do you use?

We follow the anchor mix of higher-ranking pages, favoring branded and natural wording over forced exact matches.

What happens if one of my links is removed?

Replacement is handled under your agreement's terms. Publishers control their pages, so no link is guaranteed permanent.

How do you report on link building?

Monthly reports show live placements, destination pages, and the reason for each link. We also revisit page performance at 60 to 90 days.

Does link building help us appear in ChatGPT and other AI tools?

Relevant third-party mentions may contribute to AI visibility, but no link guarantees inclusion. Visibility+ focuses on the buyer questions and sources behind those answers.

Find out which of your pages have a gap

If you're getting links but your commercial pages aren't moving, start with the diagnosis. We'll show you which pages have a referring-domain gap, which need other fixes, and where placements make sense.