Alex is dofollow's head of content. Having been in the SEO and link building space for the past 9 years, his primary focus is on trying to stay abreast of Google's core updates while remaining creative in order to put out more compelling, informative, link-worthy articles. In addition to writing about digital marketing and link building, he also puts his money where his mouth is and runs his own nature and wildlife-travel related authority site, incorporating the same content and link building principles he writes about into his own projects.
A passionate amateur wildlife photographer, snorkeler, freediver and field herper (look it up), he also runs a boutique production company that specializes in promotional content for conservation and research-oriented reserves and biostations, and recently published a book: "The Nature Traveller's Handbook: 150 Research Stations and Private Reserves to Visit Before You Die."